The question that almost all antique products dealers must know themselves is should the products look for a market, or you look for products to fit your market?
Most of the antique business dealers focus on the products rather than the market. When we go out for picking an antique item, we explore unique items at a lower price but sell high. They lose and gain are usually an afterthought for the dealers.
The harvesting is a good resemblance to antique marketing. A farmer produces crops without much concern about the markets. For example, a farmer will pick their crops and sell them to the market, apart from its cost of production.
Antique products marketing is like farmers’ marketing, they produce when the pick is ready to be got. Whenever they are going out, to find something ready for picking, they buy it and add it to their inventory. Antique dealers produce their items and anticipate that somebody will obtain them at a lucrative price. Antique products dealers survive in this fashion for over 100 years. Many dealers will operate in this fashion forever.
Today’s Antique Products Market is not like the one that was in the past. Both the rivalries and product supply are at unprecedented levels.
In the USA, there is a paradigm shift in this business that has completely restructured the antique business. The main drivers of the new concept are soon to meet the goal of supply and widespread allocation all over.
Antique dealer cannot sell their goods at yard-sale prices; neither can they accept low-ball bids. How, then, can they compete in today’s marketplace? Before developing marketing, strategy, and investing money, focus on a selling channel.